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A Leading
Brand Strategy Agency
Helping Local Businesses
BEHIND BOSS & Co.
Caroline Malerba
Working inside a globally recognized brand environment helped shape the way I see marketing today.
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That same mindset is now applied to local businesses through Boss & Co.
where branding, visibility and consumer psychology work together to create real positioning.
WHERE
BIG BRAND THINKING
SHAPED
MY VISION.
BEFORE BOSS & Co,
THERE WAS BRAND THINKING.
I spent years understanding how people connect with brands, emotion and perception.
​
Long before trends, templates and algorithmsÂ
human behavior already shaped every buying decision.
That experience became the foundation of Das Patroas, the creative marketing studio I founded 6 years ago, where I transformed the cleaning industry, turning cleaning professionals into real, respected brands.
My story starts at Nike, where I spent 10 years in product and marketing management, learning how the world's biggest brands connect with people through emotion, perception and trust.
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